News

Making your brand stick

A sticky brand is more than just great graphics and grab. We walk you through the steps to conquer lasting brand identity.

16 Jun 2016 12:00

Gina Fairley

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Writing and Publishing

Image CC pexel.com

It’s not enough to get noticed, you need to be remembered. There are plenty of stylish logos and witty posters that earn an appreciative glance but don’t prompt potential audiences to think of them when they are wondering what to do on the weekend.

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Gina Fairley

Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina