Recording the experience, not just the numbers

Brand, innovation, risk, and legacy are the real contributors to record-breaking audiences numbers in our galleries.

29 Apr 2016 12:00

Gina Fairley

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Visual Arts

Image cc pexel.com

This week the National Gallery of Victoria (NGV International) reported that its recent blockbuster Andy Warhol Ai Weiwei was ‘the highest-selling ticketed exhibition in the NGV’s history’.

That is a stellar result, and just shy of 400,000 visitors through the doors, art superstars and the blockbuster prove to remain crowd-pullers for Australia galleries.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina