Cassandra Seidemann in a publicity image for OperaQ’s la traviata. Photo by Stephanie Do Rozario
The challenge of recruiting newer and younger audiences is one that’s shared by performing arts companies around the world. In the USA, just this year the Met Opera’s 2015 season saw the introduction of the ‘Fridays Under 40’ program, offering discounted tickets to select performances for audience members aged 40 and under – and also pushing back the traditional curtain time from 7:30pm to 8pm in order to accommodate the later working hours of a new generation of young professionals.
