To an observer from outside, it is obvious that Australia is pushing internationally above its weight in kids’ programming. Every year at MIP, there are several dozen new Aussie shows debuting (within the MIPJunior league that encompasses about 1,000 titles).
A root cause, according to Jenny Buckland, CEO of ACTF is the regulation which requires commercial broadcasters to ‘screen minimum levels of new Australian children’s drama, 32 hours a year.’ It can be animation, too. Then, of course, Screen Australia supports the productions of these shows, and there’s the tax offset as well.
