Data Represented in an Interactive 3-D Form. Image: Idaho National University. https://flic.kr/p/8Lsgfn
One of the key advantages of digital marketing is that it is highly accountable. It is possible to track the results of everything you do in the digital space and Google Analytics is one of the most powerful tools to help you do that tracking.
Analytics is offered for free by Google and uses the vast amounts of information that Google collects to provide web site owners with a wealth of data about who uses their site, where they come from, what they do there and where they go within the site.
