News

The Art of Branding

Should financially strapped arts organisations be spending money on developing brand identity? ArtsHub reports on SAMAG's latest conversation with industry professionals.

19 Mar 2014 12:00

Gina Fairley

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Writing and Publishing

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When dollars are limited the question of effective spending is particularly pertinent, especially when it comes to getting your name out there in the sea of competition. Is it brand identity or just clever marketing that sets us apart?

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Gina Fairley

Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina