An image from Reef Killers, produced by Chemical Media in 2013
Wheeler has taken a minority stake in Chemical Media, the company which now owns the media business he established as a sideline at Lonely Planet.
It is the latest act in a long drama in which Lonely Planet Television was sold to BBC Worldwide. It was subsequently dissolved and recreated by ex-employees as Chemical Media. The business has now come full circle with Wheeler’s investment. Therein lies a wonderful tale of capitalism, survival and a certain amount of cosmic justice.