From churches to nightclubs, gramophones to CDs, music has always changed to fit the context of the audience. The 3 minute, 45 second maximum song was a response to the limits of the vinyl track. Rap developed as a performance medium. World music has spiked with the internet, easy travel and globalisation
In the 21st century, changing technology is forcing artists, publishers, collection agencies and all their attendant agents, lawyers and marketers to rethink how music is written, sold and distributed.
