What ideas are fashionable?

Audiences, grant-givers and art-makers can all be fashion victims, whether they know it or not.
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Fashion doesn’t just happen on the catwalk. Everything from prize-winning novels to who gets an obituary is subject to the ebb and flow of the fashionable idea.


The fashionable is an index of what has status in the here-and-now, whether it’s a brand name or a concept. The fashionable is the winner of the cultural battle for authority over what is relevant or important.

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