Thanks to a piece on Mumbarella many more people than perhaps ever would have this week watched some of Panasonic Australia’s Upload series. And panned it. The few comments on the Panasonic facebook page though are generally supportive –it even gets a few ‘likes’.
Upload is a micro-drama in five parts that appears to be trying to create a viral campaign by satirise attempts to make a viral campaign through a drama series about a suburban family trying to create a viral video. A concept should not be that hard to explain.
