The Australia Business Arts Foundation (AbaF) and the Australia Council for the Arts have jointly published a new report, Arts and business: partnerships that work, which hopes to provide insights for arts organisations who want to develop ‘smart’ new corporate sponsorships and partnership relationships or deepen existing ones.
The report came out of the results of a qualitative study conducted by Repucom International of business leaders from 36 major companies, some of whom currently support the arts and some who do not. BlueScope Steel, Clayton Utz, Metlink, Qantas and Wesfarmers were some of those who currently support the arts. Some of those surveyed who don’t currently support the arts included Harvey Norman, Medibank Private, and Vodafone.
