Recent research shows that the risk of future lockdowns and cancellations continues to inhibit audience attendance rates across Australia. Despite this, audiences remain committed to engaging with art and culture and are confident the vaccination roll-out will be successful in helping things return.
‘Whilst there is much uncertainty and things seem to change day by day, there is actually a lot we do know about audiences,’ said Tandi Palmer Williams, the driving force behind research agency and thought-leaders, Patternmakers.