News

Corporate sponsorship: vanity or sanity?

Disruption is the new mantra. We look at how cultural organisations can use it to accelerate brand alignment with sponsors to sustain their futures.

3 Jun 2015 12:00

Gina Fairley

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Writing and Publishing

ARTBAR at the MCA is a success story in this new future of corporate partnerships; image Rebecca Baumann’s ARTBAR for Vivid Sydney; supplied.

For the past two days Remix Sydney has unpacked the intersections between culture and entrepreneurship, debunking perceptions and stimulating disruption – arguably the buzzword of the two day festival. While technical innovation sat core to most emerging trends, so too has a rethinking and redefinition of “partnerships” within the future cultural landscape.

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Gina Fairley

Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina