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Top 3 mistakes arts organisations make in marketing

Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting it.

22 Apr 2015 12:00

Michael Nabarro

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Writing and Publishing

Image via Alex Rister

A study of UK arts businesses shows most are failing to market their businesses effectively. Although return audiences are the most valuable commodity in audiences development, many are disregarding important techniques for generating return audiences.

So what are they doing wrong?

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Michael Nabarro

About the Author

Michael Nabarro is co-founder and managing director of UK-based Spektrix

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