Websites are a brilliant engagement and marketing tool for arts organisations of all sizes. But ticket-selling organisations often underestimate the importance of the online booking experience — with disastrous results: abandoned baskets, surprise booking fees and missed opportunities for giving customers more of what they want.
Six rules of a good online booking experience
Great, someone wants to come to your show. But make booking too hard and they might give up or never return.
25 Mar 2015 12:00
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