News

> Film > Features

Why data is key

Leveraging from data about your audience will ensure your venue is running at maximum efficiency.

11 Mar 2015 12:00

Michael Nabarro

[This is archived content and may not display in the originally intended format.]

Writing and Publishing

Stanza, Body 01000010011011110110010001111001, Image via Stanza.co.uk

Even when the house is full we all want our venues to run as efficiently as possible. Data is essential to this – pointing towards opportunities to win back revenue and uncover under-utilised resources. Data is the secret ingredient for turning your venue into a well-oiled, efficient machine.

Unlock this content?

Access this content and more

Join Now Login

Michael Nabarro

About the Author

Michael Nabarro is co-founder and managing director of UK-based Spektrix

Related News

Reviews News Features Theatre All Arts Music Dance Sponsored Career Advice Museums

More

The five-person band of RocKwiz Orkestra on stage.

Performance review: Never Mind the Buzzers, Here’s RocKwiz LIVE!, West Gippsland Arts Centre

The original TV show has become a popular touring franchise.

Joe Matera

Opera Queensland's 'La Cenerentola (Cinderella)' is the centrepiece of the 2025 Brisbane Bel Canto Festival. A fair-skinned young woman wearing an exaggerated wreath of flowers on her head stands with shoulders bared against a floral background.

From bohemia to the outback: Opera Queensland launches its 2025 season

In-demand international coloratura soprano Sumi Jo goes bush for Opera Queensland’s Festival of Outback Opera in 2025.

Richard Watts

Two panels. On the left is author Rick Morton. He has grey-brown tousled hair, glasses and a three-day growth. On the right is his book 'Mean Streak', which shows people trying to climb up a ladder.

Book review: Mean Streak, Rick Morton

This exhaustive record of the illegal and self-serving behaviour of people in high places is as compelling as it is…

Erich Mayer

Ryan 'Brickman' McNaught will bring whole new 'LEGO Star Wars: The Exhibition' to Melbourne Museum. A white middle-aged man posing enthusiastically next to a sign with "LEGO STAR WARS THE EXHIBITION MAY 4 2025".

Epic LEGO x Star Wars exhibition to make grand world premiere in Melbourne 2025

Celebrated LEGO artist Brickman sets off on another challenge to recreate iconic 'Star Wars' moments in a brand new exhibition.

ArtsHub

Three pieces of artwork by Glen Downey of faces made up of organic matter like plants and animals.

Exhibition review: Glen Downey, Isabella Hayes, Kate Pullen, Dan Go, Nyssa Braid, Off The Kerb Gallery and Studios

Independent Melbourne art gallery again proves its finger is on the pulse.

Ash Brom

Want more content?

Get free newsletters full of the best in Australian arts news, jobs and more delivered to your inbox!

SUBSCRIBE