Social media marketing: what you need to know

Social media opens up amazing opportunities for arts businesses to create massive reach, build buzz and drive ticket sales.
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Social media refers to an on-line platforms that allow users to generate content, connect with “friends” and share what they produce. Content can be text, images, links to other sites, video and an incredible range of data. The key distinction is that the social media platforms don’t create their own content as a traditional media company (newspaper, movie or recording studio, book publisher) does.

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Jeremy Samuel
About the Author
Jeremy Samuel is a digital media, marketing and business consultant. www.linkedin.com/in/jeremysamuel