Five mistakes artists make online

A website is an essential platform to promote your work or art business. Here’s what you are doing wrong.
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A website is an essential platform to promote your work or art business. Here’s what you are doing wrong.

 

Everyone has a website these days, but unfortunately not everyone gets it right. As an artist or arts organisation, your website is usually the first port of call for those seeking out information about you and what you do. If your website is lacking it can cost you time, money, and make you miss valuable marketing opportunities. Some journalists will avoid stories on artists if they can’t readily find their details via a simple Google search and a bad website can hinder rather than help.  

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Sarah Adams
About the Author
Sarah Adams is a media, film and television junkie. She is the former deputy editor of ArtsHub Australia and now works in digital communications - telling research stories across multiple platforms - in the higher education sector. Follow her @sezadams