As we draw closer to Monday’s Academy Awards ceremony, it becomes more and more clear just how much of a role awards ceremonies can play in contributing to a product’s ultimate success. According to a report by Business Week, the 9 films nominated for Best Picture this year can expect a financial boost of $6.9 million, even if they don’t end up taking home any golden statues, while the film which does win the big one can expect a boost of $18.1 million. Whichever way you look at it: awards pay off.