Is the Arts West alliance the way of the future?

A collaborative arts marketing initiative in Melbourne’s western suburbs is already kicking goals after less than 18 months.
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Arts organisations in the west are reaching out to one another. Image supplied by The Substation.

Established in January 2014 and funded by Arts Victoria, Arts West is a two year, $100,000 pilot program designed to support a collaborative approach to marketing, audience development and capacity building among nine arts organisations based in Melbourne’s western suburbs: Big West Festival, Footscray Community Arts Centre,Barkly Arts Centre, the Women’s Circus, The Substation, Western Edge Youth Arts, Snuff Puppets, Ausdance, and 100 Story Building.

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Richard Watts OAM is ArtsHub's National Performing Arts Editor; he also presents the weekly program SmartArts on Three Triple R FM. Richard is a life member of the Melbourne Queer Film Festival, a Melbourne Fringe Festival Living Legend, and was awarded the Sidney Myer Performing Arts Awards' Facilitator's Prize in 2020. In 2021 he received a Lifetime Achievement Award from the Green Room Awards Association. Most recently, Richard received a Medal of the Order of Australia (OAM) in June 2024. Follow him on Twitter: @richardthewatts