Attracting culturally curious audiences digitially

Social media is more than just a tool for sharing cat videos; it’s also a great way to encourage audience engagement by letting them go behind the scenes.
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A class at the Australian Ballet

In the 11 years since Facebook was launched in 2004, the way we communicate and share information has swiftly transformed. Internet users now spend more time on social media platforms than on any other type of site according to a 2012 Nielsen report, while research by the Australian Communications and Media Authority notes that for most young Australians, the internet has become ‘a thoroughly integrated part of their everyday lives’ by the time they turn 17.

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Richard Watts OAM is ArtsHub's National Performing Arts Editor; he also presents the weekly program SmartArts on Three Triple R FM. Richard is a life member of the Melbourne Queer Film Festival, a Melbourne Fringe Festival Living Legend, and was awarded the Sidney Myer Performing Arts Awards' Facilitator's Prize in 2020. In 2021 he received a Lifetime Achievement Award from the Green Room Awards Association. Most recently, Richard received a Medal of the Order of Australia (OAM) in June 2024. Follow him on Twitter: @richardthewatts