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How to generate return audiences

Lost audiences cost five times more to re-engage than it costs to retain them so get retention right.
23 Apr 2015 12:00
Michael Nabarro
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Writing and Publishing

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The Top 3 Mistakes Arts Organisations make in marketing are common across the entire industry, crossing geographical and genre borders. ​A new study paints a dismal picture of arts marketing in the UK, with 90% of transactions are for just one performance and most sales happen through the most expensive channels.

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Michael Nabarro
About the Author
Michael Nabarro is co-founder and managing director of UK-based Spektrix

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